PRIVACY POLICY

Lake Travis Family and Cosmetic Dentistry

Last Updated: March 23, 2026

INTRODUCTION

Lake Travis Family and Cosmetic Dentistry (“we,” “our,” or “us”) is committed to protecting the privacy and security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact our office, or receive dental care from us.

This policy applies to all services we provide, including general dentistry, cosmetic dentistry, orthodontics, and dental implants.

Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services.

1. INFORMATION WE COLLECT

We may collect the following types of information:

a) Personal Identification Information

Full name
Date of birth
Mailing and billing address
Phone number
Email address
Emergency contact information

b) Health and Dental Information

Medical and dental history
Treatment records and clinical notes
X-rays, photographs, and diagnostic imaging
Insurance information and claims data
Prescription and medication history
Information related to specific treatments (general dentistry, cosmetic procedures, orthodontics, implants)

c) Financial Information

Payment and billing information
Insurance carrier and policy details
Credit card or financing information (processed securely through third-party payment processors)

d) Website and Digital Information

IP address and browser type
Pages visited and time spent on our website
Referring URLs
Device type and operating system
Cookie and tracking data (see Section 6 for full details)
Form submissions, appointment requests, and chat inquiries submitted through our website

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

To provide, coordinate, and manage your dental care and treatment
To communicate with you regarding appointments, treatment plans, and follow-up care
To process payments and submit insurance claims on your behalf
To send appointment reminders, recall notices, and health-related communications
To respond to inquiries submitted through our website or by phone
To improve our website, services, and patient experience
To comply with legal and regulatory obligations
To run and measure the performance of our online advertising campaigns, including pay-per-click (PPC) ads on Google and other platforms
To retarget website visitors with relevant advertising on Google, Meta (Facebook/Instagram), and other digital advertising networks
To conduct analytics and understand how visitors interact with our website

3. HIPAA NOTICE AND PROTECTED HEALTH INFORMATION

Lake Travis Family and Cosmetic Dentistry is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Your Protected Health Information (PHI) — including your medical records, treatment history, billing information, and any other health-related data — is handled in strict accordance with HIPAA regulations.

Your rights under HIPAA include:

The right to access and obtain a copy of your dental records
The right to request corrections to your health information
The right to request restrictions on how we use or disclose your PHI
The right to request confidential communications
The right to receive an accounting of disclosures of your PHI
The right to file a complaint if you believe your privacy rights have been violated

We will not sell your Protected Health Information. We will not use or disclose your PHI for marketing purposes without your explicit written authorization, except as permitted by law.

Our full Notice of Privacy Practices is included below and is available at our office upon request

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information in the following circumstances:

a) Treatment, Payment, and Healthcare Operations

We may share your health information with other treating providers, specialists, laboratories, and healthcare professionals involved in your care, as well as with insurance companies for billing and claims purposes.

b) Business Associates

We work with third-party vendors and service providers (known as “Business Associates” under HIPAA) who help us operate our practice and website. These include, but are not limited to, practice management software providers, billing services, IT support, and marketing technology platforms. All Business Associates are required to enter into a Business Associate Agreement (BAA) with us and are contractually obligated to safeguard your information.

c) Legal Requirements

We may disclose your information when required by law, including in response to a court order, subpoena, public health reporting obligations, or government regulatory requests.

d) Advertising and Analytics Partners

Non-health information collected through our website (such as browsing behavior, IP address, and form submissions) may be shared with digital advertising and analytics platforms including Google (Google Ads, Google Analytics), Meta (Facebook/Instagram Ads), and similar services for the purpose of measuring ad performance and serving relevant ads. We do not share Protected Health Information with these platforms.

e) Emergency Situations

We may disclose your information as necessary to prevent serious harm to you or others in an emergency.

5. ONLINE ADVERTISING AND REMARKETING

Our website participates in online advertising programs, including pay-per-click (PPC) advertising and remarketing campaigns. This means:

If you visit our website, third-party advertising platforms such as Google Ads and Meta Ads may place cookies or pixel tags on your browser.
These tools allow us to show our ads to you on other websites or platforms after you have visited ours.
The data collected through these tools is anonymous and does not include your name, dental records, or any Protected Health Information.
Google and Meta use their own privacy policies to govern how they handle data collected through their advertising technologies.

You can opt out of personalized advertising:

Google: https://adssettings.google.com
Meta: https://www.facebook.com/ads/preferences
Network Advertising Initiative: https://optout.networkadvertising.org

6. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar tracking technologies to enhance your experience and support our marketing efforts.

Types of cookies we use:

Essential Cookies: Required for the website to function properly (e.g., form submissions, navigation).
Analytics Cookies: Used to understand how visitors interact with our website (e.g., Google Analytics). This data is aggregated and anonymized.
Advertising Cookies: Used to track visits to our site for the purpose of delivering relevant ads on other platforms (e.g., Google Ads remarketing tag, Meta Pixel).
Functional Cookies: Used to remember your preferences and improve your experience.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

7. DATA RETENTION

We retain your personal and health information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Dental records are retained in accordance with applicable Texas state law and professional dental board requirements, which generally require retention of adult patient records for a minimum of seven (7) years, and records for minors until the patient reaches the age of majority plus seven (7) years.

Website analytics and advertising data is retained according to the data retention policies of the respective platforms (e.g., Google Analytics, Meta).

8. DATA SECURITY

We implement administrative, technical, and physical safeguards to protect your personal and health information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encrypted data transmission (SSL/TLS), secure electronic health record systems, access controls, and staff training on privacy practices.

While we take reasonable precautions, no method of data transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

9. CHILDREN’S PRIVACY

We provide dental care to patients of all ages, including minors. For patients under the age of 13, we collect information with the knowledge and consent of a parent or legal guardian, in accordance with the Children’s Online Privacy Protection Act (COPPA). We do not knowingly collect personal information from children under 13 through our website without verifiable parental consent.

Parents or guardians who believe their child’s information has been collected inappropriately may contact us to request its deletion.

10. THIRD-PARTY LINKS

Our website may contain links to third-party websites, including insurance portals, patient financing platforms, or social media pages. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

11. CONTACT US

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or wish to file a complaint, please contact us:

Lake Travis Family and Cosmetic Dentistry
3807 Ranch Road 620 N Austin, TX 78734
Phone: 512-382-6985
Email: hello@laketravisdentistry.com

If you believe your HIPAA rights have been violated, you may also file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights at: https://www.hhs.gov/ocr/privacy/hipaa/complaints

We will not retaliate against you for filing a complaint.

12. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

Same-Day Crowns!